On the morning of June 14th, the Jiangsu "Three Entries and Three Promotions" Activity and the Sixth China (Jiangsu) Time-Honored Brands Expo opened at the Nanjing International Expo Center. As a Jiangsu time-honored brand and a newly recognized China Time-Honored Brand enterprise, Nanjing Jinling Gold Foil Co., Ltd. was invited to participate in the event and received the plaque for the third batch of "China Time-Honored Brands."
This year's Time-Honored Brands Expo, themed "Time-Honored Brands: Embracing the New Tide," partnered with the Jiangsu "Three Entries and Three Promotions" activity. The exhibition covered an area of 15,000 square meters, with over 400 time-honored brands and local enterprises from Jiangsu and other provinces (municipalities, autonomous regions) such as Beijing, Guangdong, and Hunan participating, jointly creating a three-day brand feast.
The opening ceremony also featured activities such as the Integrity in Business Initiative and the signing of cooperation agreements between schools and enterprises. Mr. Jiang Jiong, along with representatives from other time-honored brands, took the stage to advocate for integrity in business across the province. Mr. Geng Sheng, President of Nanjing Jinling Gold Foil Co., Ltd., signed a cooperation agreement with Nanjing Media University, marking a new phase of integration and development in industry, academia, and research.
The Jiangsu "Three Entries and Three Promotions" connection and exchange activities were held concurrently during the exhibition. Nanjing Jinling Gold Foil Co., Ltd. participated in the street district connection meeting, where Mr. Fang Siguo, Chairman of Bao Yu Company, gave a presentation on the history, craftsmanship, applications, and modern innovations of Nanjing Jinling Gold Foil.
During the expo, Nanjing Jinling Gold Foil Co., Ltd. showcased its unique techniques and exquisite products, attracting many citizens and tourists to stop by and experience or purchase them. The company also participated in the "Time-Honored Brands Traditional Craftsmanship Mini-Class," sharing the story of the Nanjing Jinling Gold Foil brand and promoting traditional craftsmanship. The foil application activity drew numerous participants, allowing them to experience the unique charm of the intangible cultural heritage up close, receiving enthusiastic responses.
A long history makes a brand "old," cultural lineage forms a "brand," and enduring success earns a "reputation." Time-honored brands are the essence of brand identity and the continuation of commercial heritage, representing the finest traditional brands nurtured in the history of Chinese industry and commerce, and are a valuable treasure of the Chinese nation.
The Nanjing gold leaf forging technique dates back to the Eastern Jin Dynasty, with a history of over 1,700 years. As a national intangible cultural heritage project, the gold leaf forging technique is renowned for its unique craftsmanship and exquisite skills, earning the title of "China's Unique Craft." Established in 1955, Nanjing Jinling Gold Foil Co., Ltd., as the provincial protection unit of this craft, has been dedicated to the inheritance, protection, and innovative development of intangible cultural heritage. After nearly 70 years of dedicated commitment and innovative expansion, Nanjing Jinling Gold Foil Co., Ltd. has earned widespread recognition for its outstanding quality and craftsmanship, becoming a well-known symbol of Jiangsu and a calling card of Nanjing.
The "China Time-Honored Brand" designation, a national-level authoritative recognition, holds immeasurable value in terms of brand, economy, and culture. Receiving the "China Time-Honored Brand" plaque is both a recognition of Nanjing Jinling Gold Foil Co., Ltd.'s brand credibility and influence and an affirmation of the company's long-standing commitment to cultural heritage preservation and innovation.
Nanjing Jinling Gold Foil Co., Ltd. will seize this opportunity to stand at a new stage of development, keep pace with the times, and fully leverage the exemplary role of "China Time-Honored Brands" in quality management, technological innovation, brand building, and cultural heritage preservation. The company will actively cultivate and develop new productive forces, continuing to write a new chapter in the innovative development of its brand and the "China Time-Honored Brand."
The application of gold leaf in architecture
